Privacy and Cookie Policies

Privacy and Cookie Policy

This privacy policy was updated in May 2023.

Our Privacy and Cookie Policies are here for you to learn more about how Omega Diagnostics Ltd (ODL) protect the personal information you share with us and what cookies we use to ensure that you have a great experience when using our digital services.

Our Privacy Commitment to you

At ODL, we take our responsibilities regarding the protection of customer information very seriously and are committed to protecting your privacy, keeping your data safe and not doing anything with it that you wouldn’t reasonably expect.

Our Privacy and Cookie Policy explains what personal data we collect about you, how and why we use it, who we disclose it to, and how we protect your privacy.

This policy demonstrates our commitment to protecting the privacy and security of your personal information. This Privacy Policy describes how ODL collects, processes, and retains your personal information. Our Privacy and Cookie Policy will be updated from time to time, so please check back regularly.


You have the right to make a complaint at any time in the UK/EU. This would be to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

If you have any questions or comments regarding this policy, please email

What this Privacy and Cookie Policy will tell you:

Who we are

Omega Diagnostics Ltd (registered in Scotland with company number SC107178) which is part of the Omega Diagnostics Group PLC registered in England and Wales with company number 5017761.

Omega Diagnostics Ltd (ODL) is focused on selling a wide range of specialist products, primarily in the immunoassay, in-vitro diagnostics (IVD) market.

Our mission is to improve human health and well-being through innovative diagnostic tests and global partnerships.

Omega Diagnostics Ltd is responsible for your personal data.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this Policy. If you have any questions about this Policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Email address:

The company has two offices one in England (HQ) and India:

Omega Diagnostics Ltd. (HQ)
Eden Research Park,
Henry Crabb Road,
Littleport CB6 1SE
T: +44 (1353) 862220

Omega Dx (Asia) Pvt Ltd.
508, 5th floor,
Western Edge I,
Kanakia Spaces,
Western Express Highway,
Borivali (East),
Mumbai 400 066,
T: +91 (22) 28702251

What information we collect and what do we use it for?

Personal data or information means any information that can be used to identify you. For example, it can include information such as your name, date of birth, email address, postal address, telephone number, payment details as well as information relating to your general health.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, title, date of birth and gender
  • Contact Data includes address, email address and telephone numbers
  • Financial Data includes bank account and payment card details
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website
  • Enquiry Data includes data you provided us with when you contact us for customer service assistance (by any means of communication including written communications, via our website, telephone, email, or our social media channels) or when you visit us at a public event, such as a trade show or exhibition or participate in one of our surveys, we may record all customer service communications and keep information about the particular communication, including your name, the product(s) you bought, the reason why you contacted us, and the advice we gave you so we can track the resolution of any customer service issues and for customer service training purposes.
  • Usage Data includes information about how you use our website, products and services, as well as the frequency and pattern of your service use
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
  • Wellness Data which includes data you provide related to your diet, lifestyle habits, and general wellness. We collect this data in order to provide relevant services and tailored features, which are specific to you.  For example meal plans, reporting and analytics, and product recommendations.
  • Health Data which includes the results of any tests that you purchased and sent to us to process.
  • Aggregated Data such as statistical or demographic data. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.


We do not knowingly collect Personal Data online from individuals under 18. If you become aware that a child has provided us with Personal Data without parental consent, please contact us through our support team. If we become aware that an individual under 18 has provided us with Personal Data without parental consent, we will take steps to remove the data and cancel that individual’s account.

How we will use your data:

  • To provide you with the services, products or information you asked for – for example process your samples within our lab services
  • To register you as a professional practitioner so we are able to offer our lab services
  • Process payments for our products and services
  • Where we need to perform the contract, we are about to enter into or have entered into with you
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
  • Where we need to comply with a legal or regulatory obligation
  • Keep a record of your relationship with us
  • Ensure we know how you prefer to be contacted
  • Understand how we can improve our services or information
  • To keep you updated on our products and services

Where we collect your data from?

We collect your personal information through a number of different sources:

  • Via our website/digital platform
  • On our Laboratory Information Management System (LIMS)
  • Via sample information forms when you return your sample to the service laboratory to be tested
  • Through transactions made by phone or via our website
  • Via laboratory samples

Lawful Basis

  1. For business customers, our lawful basis is legitimate interest as it’s necessary to inform business customers and stakeholders about our products/services to grow their business offering and ours. 
  2. For consumers our lawful basis for processing data is explicit consent.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. 

We may retain your personal data for a longer period where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person, or in the event of a complaint, or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

Once your account is dormant, we will retain your data as follows:

  • Health data - 8 years
  • Training data - 1 year

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes. As you cannot be identified this data is not subject to GDPR in which case we may use this information indefinitely and will not need to inform you.

Lab Services

Serum and plasma samples are stored frozen and retained for no longer than a period of 1 month in our laboratory, in accordance with the Royal College of Pathologists Guidelines. Additional testing or retests will only be performed upon specific request by the client. Samples will be disposed of after this period by incineration.


Payment card details received over the phone, at seminars and exhibitions are either processed at point of receipt or at our head office. Our payment gateway may hold your payment card details securely for future payments.

We also adhere to the Payment Card Industry Data Security Standards (PCI-DSS), see Digital Services.

Digital Services and Communication

Digital Platform/App

The Omega Digital Platform is provided by Cirdan, who delivers Omega with a web platform, iOS and Android app that provides test results directly to you. Your data is stored through Cirdan on Microsoft Azure servers in the United Kingdom but controlled by Omega. For more information, please view Cirdan’s Privacy Policy.

Website is hosted in the UK on an Azure platform using the DNN CMS. For further information, please view DNN’s Privacy Policy is hosted on Magento who are head quartered in Culver City, California. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Magento's data storage, databases and the general Magento application.  For further information, please view Magento's Privacy Policy.

While we make the transition to Magento will also be temporarily hosted on Shopify Inc. who are head quartered in Canada. They currently provide us with the online e-commerce platform that allows us to sell our products and services to you and will hold your data during and for a couple of months following the transition. Your data will therefore be stored through Shopify’s data storage, databases and the general Shopify application for the next few months.  For further information, please view Shopify’s Privacy Policy. is hosted in the UK on an Azure platform. For further information, please view Azure Privacy Policy.

Social Media

When you use a social media platform and interact with and its products, you do so by consenting to the terms & conditions of such platforms. This can include Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Google+. For more information, please see their individual Terms & Conditions and privacy policies.

eNewsletters | Marketing

We will send you marketing emails and newsletters to keep you updated on our products and services. You can at any time opt out of receiving these emails.

Third-party links

Our applications, platforms and website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements when you leave our website, we encourage you to read the privacy notice of every website you visit.


From time to time, ODL will carry out surveys to collect information from suppliers, practitioners and consumers to establish areas for improvement and quality monitoring. 

In most cases SurveyMonkey will be deployed for such activities.

SurveyMonkey Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield. SurveyMonkey is committed to subjecting all personal information and data received from European Union (EU) member countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List or view SurveyMonkey's Privacy Policy.


Your credit card data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted unless you opt-in to storing your details via our payment gateway. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


We log visitors' domain and IP address automatically; this information does not identify you as an individual, but only the computer that is being used to view the site.

This data is used to see where the site is being used in the world to ensure coverage, and for click stream analysis to help better understand site usage, so that we can improve our service to you. We do not link information automatically logged by such means with personal data about specific individuals.

What is a Cookie and why are they used?

A Cookie is a small text file which are stored on a user's computer.  They are designed to hold a modest amount of data specific to a particular user and website. 

Cookies are a convenient way to carry information from one session on a website to another, or between sessions on related websites. This makes your visit to our site smoother. It also remembers your preferences and allows us to customise your experience.

Cookies also allow us to monitor and measure how visitors engage with our website.  We can discover what areas of the site are popular, how often visitors return, have they accessed the website from a desktop computer or a mobile device and so on. By understanding this information, we can improve and enhance the customer journey in the future.

Opting out of accepting Cookies

If you choose to opt out of accepting our Cookies, some functions may appear broken because of the way our site operates.  Please understand that your experience may not be as smooth or as enjoyable as we aim to deliver to all our visitors though the overarching site will continue to work.

If you still decide to opt out, you have two options:

You can adjust the settings on your internet browser to prevent cookies being downloaded. How this is done varies according to which browser you are using, and we recommend you refer to the appropriate online help guides.

You can opt out of receiving specifically those cookies we use to track how people are using our site.

Cookie Page

There are two types of Cookie:

Session Cookie

Session Cookies are temporary. They allow ODL to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.

Persistent Cookie

These cookies are set on your first visit to the ODL website. They last longer than the duration of your stay and are used to help us understand which parts of our sites are regularly visited and how we can improve the service we deliver.


Cookies also have, broadly speaking, four different functions and can be categorised as follow: ‘strictly necessary’ cookies, ‘performance’ cookies, ‘functionality’ cookies and ‘targeting’ or ‘advertising’ cookies.  ODL will use the term ‘Targeting’ when describing this function.

Strictly Necessary

Strictly Necessary cookies are essential to navigate around the ODL websites and use its features. Without them, you wouldn’t be able to use basic services like registration or the shopping basket. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet.


Performance cookies collect data for statistical purposes on how visitors navigate the ODL websites; they don’t contain personal information such as names and email addresses and are used to improve your user experience of our website.


Functional cookies allow our visitors to customise how our website looks for them: they can remember usernames, language preferences and regions.  On other websites they can be used to provide more personal services like local weather reports and traffic news.


Targeting cookies are used to deliver advertisements more relevant to you but can also limit the number of times you see an advertisement and be used to chart the effectiveness of an ad campaign by tracking users’ clicks. They can also provide security in transactions.

Cookies We Use

We use cookies on our websites and app.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

To opt out of being tracked by Google Analytics across all websites, visit

To find information relating to other browsers, visit the browser developer’s website.

We also log visitors’ domain and IP address automatically; this information does not identify you as an individual, but only the computer that is being used to view the site. This data is used to see where the site is being used in the world to ensure coverage, and for click stream analysis to help better understand site usage, so that we can improve our service to you. We do not link information automatically logged by such means with personal data about specific individuals.

Disclosures of your Personal Data

We may share your personal data with 3rd parties for the purpose of providing our services and products or if we are required to by a regulatory requirement.  Our authorised data processors are subject to comprehensive due diligence in-line with current data protection legislation

When acting as our authorised data processors, our service providers are required to only process data in accordance with our instructions, in line with this Policy, and are subject to appropriate confidentiality and security obligations.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Some of the steps we use to protect your information from unauthorised access, use or alteration and unlawful destruction, include where appropriate:

  • Using Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive information, such as credit card details (SSL encryption is designed to make the data unreadable by anyone but us).
  • Limiting access to the information we collect about you (for instance, only those of our personnel who need your information to carry out our business activities are allowed access).
  • Putting in place physical, electronic, and procedural safeguards in line with industry standards.

Transferring your data

  • The Personal Data ODL processes, and all associated Services and systems, including registration, is housed on servers in the United Kingdom. If you are located outside of the United Kingdom, please be aware that Personal Data we collect will be processed and stored in the United Kingdom under the UK GDPR and it may therefore offer a lower level of protection than in your country/region.
  • By using our Services and submitting your Personal Data, you agree to the transfer, storage, and/or processing of your Personal Data in the United Kingdom.

Your Rights

Under the General Data Protection Regulations, you have rights as an individual which you can exercise in relation to the information, we hold about you.

We commit to ensure that any data we process is correct and up to date. It is your obligation to make us aware of any changes to your personal information.

In some situations, you may have the;

  • Right to be informed. This means that we must tell you how we use your data, and this is the purpose of this privacy notice.
  • Right to request access. You have the right to access the data that we hold on you. To do so, you should make a subject access request.
  • Right to request correction. If any data that we hold about you is incomplete or inaccurate, you are able to require us to correct it.
  • Right to request erasure. If you would like us to stop processing your data, you have the right to ask us to delete it from our systems where you believe there is no reason for us to continue processing it.
  • Right to object to the inclusion of any information. In situations where we are relying on a legitimate interest (or those of a third party) you have the right to object to the way we use your data where we are using it.
  • Right to request the restriction of processing. You have the right to ask us to stop the processing of data of your personal information. We will stop processing the data (whilst still holding it) until we have ensured that the data is correct.
  • Right to portability. You may transfer the data that we hold on you for your own purposes.
  • Right to request the transfer. You have the right to request the transfer of your personal information to another party.

Individuals can find out if we hold any personal information by making a 'right of access' request.  More information can be found at

If we do hold information about you, we will:

  • Give you a description of it;
  • Tell you why we are holding it;
  • Tell how long we keep in for and the lawful basis for doing so;
  • Tell you who it could be disclosed to; and
  • Let you have a copy of the information in an a commonly used electronic format, unless the individual requests otherwise.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Changes to our Privacy Policy

We keep our privacy policy under regular review, and we will place any updates on this web page.